Brand & naming

This page is for anyone producing material that carries the Prismelo name — proposals, documentation, product pages or partner collateral.

Name usage

| Context | Correct | Incorrect | | --- | --- | --- | | Full name | Prismelo.tech | Prismelo Tech, PrismeloTech | | Wordmark | PRISMELO with .TECH | Prismelo.tech in all caps | | In running text | Prismelo | PRISMELO | | Possessive | Prismelo's | Prismelos |

Use Prismelo.tech the first time the name appears in a formal document. After that, Prismelo is sufficient.

The symbol

The Prismelo symbol is an abstract loop formed from three rounded segments. It is drawn as a single-colour vector.

• White symbol on black backgrounds.
• Black symbol on white backgrounds when required.
• Do not recolour, outlined-version, skew, add strokes or re-draw the symbol.
• Do not place the symbol on photography or gradients.
• Keep clear space of at least the symbol's width on all sides.

The symbol is used in the navigation, footer, favicon and loading states. It should not be accompanied by a container, badge or icon treatment.

Colour

The system is strictly monochrome.

| Token | Value | Use | | --- | --- | --- | | Base | #000000 | Page background | | Ink | #FFFFFF | Primary text | | Muted | #A0A0A0 | Secondary text | | Line | #252525 | Borders and rules | | Surface | #0A0A0A | Cards and panels |

No accent colours, gradients or neon treatments are used in brand material. If a diagram needs to show a distinction, use value — line weight, fill lightness, or dashing — rather than hue.

Typography

Geist is the primary typeface, with Geist Mono used for labels, code and data. When Geist is unavailable, Inter is the permitted substitute.

• Headings are medium weight with tight tracking; they are never bold-heavy.
• Section labels are uppercase, small, with wide tracking.
• Body text is neutral grey on black; primary statements may be white.
• Line length is held to a comfortable measure — long paragraphs are a misuse.

Voice

Write plainly and specifically. Prefer a concrete statement to a superlative. Avoid claiming leadership, disruption or guaranteed outcomes. If a capability is emerging, describe what exists today.

Assets

Logo files are available on request from hello@prismelo.tech. Product brands in the group — currently HirenextAI — are governed by their own brand guidelines.